eCommerce CRO Checklist (2026)
1) Product page (PDP)
- Clear value proposition and the right CTA placement.
- Trust proof: reviews, returns, shipping promise.
- Great images and clear variants (size, color, quantity).
2) Shipping and returns
- Show delivery ETA and shipping cost early.
- Make return policy easy to find and simple to understand.
3) Cart and checkout
- Reduce form fields and support guest checkout.
- Show totals clearly (shipping/taxes/discounts).
- Offer fast payment methods (cards, wallets, UPI where relevant).
4) Mobile conversion
- Sticky CTA on PDP and clear tap targets.
- Fast load, no layout shifts, minimal popups.
Examples
Example: Better Shipping Clarity
- Before: “Shipping calculated at checkout” (creates uncertainty)
- After: “Free shipping over ₹999 • Delivery in 2–4 days”
Example: PDP CTA Copy
| Scenario | CTA |
|---|---|
| High-demand product | Buy now |
| Needs more trust | Try risk-free |
| Subscription | Start monthly plan |
What to Measure
Funnel
- PDP → Add to cart
- Cart → Checkout started
- Checkout started → Purchase
Quality signals
- Return rate per product
- Payment failures
- Support questions by category
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